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Thursday, September 27, 2007

Seventy Percent

"Over 70% of people will check out a website BEFORE showing up for services."

Interesting statistic, huh? When I read that recently I was more convinced than ever of the need for our church website, and the value that it can add to our efforts at reaching the world for Christ. After all, the Bible teaches that we should make use of any and all honest and good methods to reach our world. Paul said, "I have become all things to all men so that by all possible means I might save some." (1 Chronicles 9:22 NIV)

Here are some ideas on how we can use the website most effectively:

  1. Use it yourself. Get used to visiting it regularly to determine what's happening in the church. The more people use it, the more suggestions for improvement and expansion will come. Use it!
  2. Tell others about it. When you are talking about the church, always let them know we have a website, and share the address. People can explore at their leisure in the privacy of their home. It is completely non-threatening, and many people appreciate that. Tell others about it!
  3. Advertise it. At the bottom of my emails I have a signature line. Most email programs have a means of including a signature. I include the church website in that signature. Every personal email I send advertises the website, and therefore advertises the church. Advertise it!
  4. Share it. Encourage others to join the email list by forwarding relevant posts that might interest them. Be careful with this one, though. Forwarded emails can become a disgusting nuisance if abused, and we want to guard against that. But when something is posted that strikes a need in a friend or neighbor's life - share it with them.

I'm sure you can think of other ways to use this powerful and free resource. Let's use it as one of a variety of tools to share the good news that Jesus saves!

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